About RedRoots Property

Different by nature, strong to our roots.

From ‘The’ Estate Agent to ‘Your’ Estate Agent.

The biggest complaint in estate agency is poor communication, or sometimes, a complete lack of it. This often goes hand in hand with concerns about honesty and transparency. Too often, there’s a disconnect between clients and their estate agent, largely because the process is split across multiple people and departments. This fragmentation can leave clients feeling frustrated and give the impression that all estate agents are the same.

Brothers Stephen and Matthew wanted to challenge this and created RedRoots, a new estate agency model built on trust and transparency.

“We knew we wanted to tackle the larger corporate and traditional estate agency models and to be able to communicate to our local community that there is a different way when it comes to selling a home. You can and should expect higher standards than the average service from most high street agents. With this in mind, we had to map out a process which demonstrated this. Putting the client and their experience first and then working backwards, you can begin to map out a best case scenario and a process which gives you maximum probability that you will be able to deliver on this.

For us, the client should have one consistent relationship with a local expert from day one. The same person who values your home stays by your side until your goal is achieved, because if you don’t succeed, neither do they. We’ve never agreed with the corporate model where you meet the ‘boss’ on day one, only to be handed over to someone else who doesn’t fully understand your needs. At RedRoots, one dedicated expert works with you one-to-one, from start to finish.

We then created a model which made that same local expert a business owner to run their company within the RedRoots network, because we know no one cares more about their business than the owner themselves - it demonstrates skin in the game and accountability from the very start.

When you have the right people in place, all rooted in the same values, you’re already halfway there. Our centralised RedRoots Hub supports agents with state-of-the-art technology, the latest AI tools, world-class marketing, and proven processes, stacking the odds in favour of clients achieving great results and a positive experience. With new buyers and sellers registering into our shared network every day, we now have strong coverage across South and West Yorkshire.”